About Us

Established in 2016, Twelve12 was created from a shared frustration with inconsistency in the haircare industry. Founders Anthony and Jazzmin Harris wanted to create products and experiences people could truly rely on long term through quality ingredients, education, consistency, and intentional care.

What started inside their home through research and product experimentation slowly evolved into a brand centered around healthy hair practices, gentle ingredients, and long-term hair wellness. Beginning with scalp oils, shampoos, and conditioners, the goal was never to create products based on trends, but to develop formulas that supported length retention, hydration, flexibility, scalp health, and consistency over time.

Anthony Harris, formerly an engineer, played a major role in helping shape the operational structure, product development process, systems, and long-term vision behind Twelve12. His strategic and analytical approach helped transform the brand from an idea into a growing company rooted in intentionality and quality control.

Alongside the product line, Jazzmin shaped Twelve12 Salon into an extension of the philosophy behind the brand. The salon and its professionals are dedicated to creating warm, educational, and healthy hair-centered experiences designed to help clients better understand and care for their natural hair over time.

Together, the products, salon experience, and education behind Twelve12 are built around one belief:
healthy hair should feel approachable, consistent, gentle, and sustainable.

Today, Twelve12 continues to represent more than products. It is a lifestyle and evolving standard rooted in patience, quality, education, consistency, and intentional haircare practices designed for longevity.

Not quick results.
Not trends.
Just intentional care over time.

Building Twelve12 required a lot of delayed gratification and sacrifice. There were seasons where they had to trust the process long before the outcome. But that same patience is also what shaped Twelve12 philosophy around haircare and business.

Today, Twelve12 represents a new standard. A standard rooted in quality, education, consistency, warmth, and healthy hair practices that people can truly build a lifestyle around.

Thank you for being here and becoming a part of our world.

— Anthony & Jazzmin Harris
Co-Founder of Twelve12